Is it better than Nykaa? – Review

In this age of internet era, online shopping have become a part and parcel of many women’s life. Right from ordering groceries to big appliances, everything has become fuss free with these shopping sites. My recent interest for makeup made me search for products at affordable price ranges. As a beginner I never wanted to burn a hole in my pocket with high end products to just try out and learn basic makeup techniques. As you might have known, being an ardent online shopper, I mainly looked for online beauty shopping sites that hoards affordable products. In my quest, I stumbled upon which is an online shopping website for beauty products in India. It is popularly sort after the infamous is currently well known for featuring exclusive affordable makeup brands which aren’t available elsewhere like NY-Bae, I-Amsterdam, Stay Quirky to name a few. I recently hauled quite a few products from this website and here I am with my experience of shopping from

Let’s have a look at what Purplle has to say:

Makeup has been around for over a hundred thousand years, and beauty is only evolving. What started with red pigment clay is now a fascinating world of foundation, rouge, lipstick, blush, mascara, eye shadow, eye liner, eye caramba!

Meet Purplle, a powerful concoction of technology and beauty. A portal which delivers the best of both the worlds.

My take and experience on shopping with

Website/App Interface: To have a fast loading, good user interface, is much important for any e-commerce website. It’s the only way to connect to customers. In that perspective, I would say they have a user friendly and easily accessible portal, both the website as well as mobile app.

They have categorized everything perfectly. You can shop by categories, brand wise, and you also have offers and newly launched sections. Once you choose a category, it is easier to sort by price, relevance, rating, discount and you can even use filters to narrow down your search by various other categories.

The other unique aspect of is its Beauty Assistant Feature which helps you choose your products wisely. It’s like you have a virtual assistant who helps you to choose products based on few questionnaires.

The only con I find in the user interface – Although the representative pictures of the products are HD and are enough to lure customers to buy them, they should definitely improve on the display of the product shades or say swatches. Be it foundation or lipsticks, there is no proper differentiation and most of the shades look much alike making it difficult to make an informed purchase.

Ordering:  The ordering process is super easy, be it saving products to wishlist, adding products to cart, checking out and making payment. Everything is simple, hassle free and similar in lines to most common online shopping methods has various payment options including Card Payments, Net Banking, Wallet Cards and Cash on Delivery. Just like, they provide free shipping for orders above Rs.500 and impose no hidden tax or charges (like Jabong & Myntra). You are charged only what is mentioned on the product pricing page.

It took only a few minutes to place my actual order once my cart was ready. Obviously I took a couple of days to choose the products.

Delivery: On the delivery front, it depends on where do you want the items to be shipped. It took 3-4 days for my items to reach me in Chennai, which I consider it to be fast shipping. I had also received all the products as a single package, which is a plus for me. Some sites sends the items in different days and packets, depending upon the sellers and brands. In this case, I did not have that hassle. I received everything altogether.

Proper notifications are also sent at timely intervals like the order placement, shipment and out for delivery. Hence tracking of items was not a hardship at all.

I didn’t have any problem of returning or refund, so I hadn’t a chance to encounter their customer care support. A couple of years ago, I fairly remember the website having not so good reviews. But I believe they would have improved on that aspect.


Packaging: All the products arrived in a brown carton box with labels of sticked to it. Inside of it, each product was bubble wrapped individually, ensuring no breakage or spill of items. The packaging was very good and I have no complaints or whatsoever about it.

Haul: So let’s see what I bought from

  1. Good vibes Anti dandruff Shampoo -Ginger -120 ml for RS.165
  2. NY BAE lipstick, Creamy matte brown -Madam from Madison -23 – RS 125
  3. I-Amster DAMN Matte Liquid Lipstick Tulipa Triumph ,Purple -Salmon jewel 6-Rs 199
  4. I-Amster DAMN Matte Liquid Lipstick Tulipa Triumph ,Brown -Early Glory 8-Rs 199.
  5. NY BAE Kohl ,Black -the big apple of my eye -Rs 85.
  6. Good vibes Tea Tree Essential oil -Rs 225
  7. Good vibes Lavender Essential oil -Rs 165


What I love about

  • It’s fast loading, user friendly interface makes ordering super easy.
  • Availability of wide range of brands. I can see they are trying to keep up with its competitor Nykaa by bringing in international brands like Innisfree, It’s Skin, L.A.Girl, Thank You Farmer and also launching its own in-house makeup under the same name Purplle.
  • Few budget friendly brands are exclusively available only on This is enough for beginners and college goers to shop from them.
  • Delivery and Packaging was upto the standards.

What could they improvise?

  • I feel that they can work on picture /shade quality as it’s the only way for us to decide whether to buy or not. But for other skincare or hair care range it’s good to go with.

Long story short, I have had a good shopping experience with Though I had tried my hands on newly launched products, I am quite happy with products as well.

My Rating: 3.5/5

Don’t forget to share your experience shopping with with us in the comments section below.

4 Replies to “Is it better than Nykaa? – Review”

  1. I have shopped from Purplle a long time ago. Back then they didn’t have many brands and their delivery took time. Looks like they have expanded a lot this time around.

  2. I have also shopped with Purplle many times and its very good. Many times they have good offers and discounts which are not there on other sites.

  3. i used to shop a lot from before..but now a days i feel they do not have that many exciting offers and stock of major common brands and they are more focused on new brands…

  4. Main pehle putplle se products leti thi per abhi to nahi , haan bitiya purplle se hi shopping karti hai
    Abhi to bahut offer n brands aa gaye hain 👍👍

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