I’m back with the brand focus series with Etude House, a Korean Cosmetics Brand. Etude House is a popular brand that is well known for its cutesy, princessy packaging. Well, it’s known to be targeted for the younger consumers, mostly teenagers and high schoolers. But it’s not all that. Etude House has some great anti aging products from the Moistfull Collagen Range. And with the recent launch of the Soon Jung Line curated for the sensitive skin types, it has won over a bunch of consumers. Needless to say, Etude House is more popular for its makeup range than skincare. They have a good variety of makeup products, all of which are super cheap in Korea. In fact, Etude House is a budget friendly brand in Korea and you can find their stores in every nook and corner of the city. But for those in overseas have to pay a little bit extra depending upon on the prices in their country. That was a quick intro about the brand. Further in this post, I will be sharing my experience with a couple of products from Etude House. I do frequently update this Brand Review posts with newer products that I try from each brand, so don’t forget to subscribe to get updated on that.
Let’s get to the product reviews now.
Etude House Sheet Masks Review
I have four of these Etude House Air Therapy Sheet Masks. Just as they say, the sheets are super thin, that it takes a while to open them up (Not a con though!). They are soft, cottony, 0.2 mm in thickness and sits on the skin comfortably. The fitting is ok, no one sheet mask can fit all. It covers all areas of my face well, except for the two sides of my nose. Each of them have different fragrances, which are very subtle and hardly noticeable when the sheet is on the face. No alcohol or dominant floral scent. As for the ingredients, a majority of them have alcohol (bad) and sodium hyaluronate (good). That was some of the common features of the Etude House Air Therapy Sheet Masks
1.Ceramides – Deep Moisturizing
I used this when I had damaged my skin barrier with too many hot compresses and clay masks to treat my one-month long stubborn cystic acne. The skin around the acne was flaked and my cheeks were itchy & irritated. Ceramides are known to be the best for such conditions precisely. I used this mask and simply loved it. I sheet masked in the night, keeping it on for 30 minutes. This variant was soaked in a white colored, emulsion type liquid, which wasn’t runny or the dripping types. The mask is very moisturizing that it felt sticky after removing. The essence took a long time to sink in. I didn’t top it off with any other products and slept with just this on. By morning I could see all the flakiness gone. Although it didn’t do much for the acne, it had calmed down my irritated itchy skin. My skin wasn’t sticky as it was in the night, rather the essence was soaked in. My skin was loaded with full of hydration making it bouncy, supple and healthy. This is a deeply moisturizing, calming mask for irritated skin. I wouldn’t recommend this for day time use by oily skin types since its very moisturizing. You can use it in the night. Dry skin types can use it anytime. Overall, a great mask for irritated skin.
2. Lotus – Soothing & Purifying
Lotus Extract, in general, is great for balancing out oily skin as it controls excess sebum. While at the same time, it hydrates, soothes and improves skin elasticity. This Etude House Sheet Mask is soaked in a thin watery serum that is dripping wet. Once the mask is out of the pouch, there is more than a teaspoonful of serum left inside the pouch which can be used on neck and hands. I kept this mask on my face for about 20 minutes. It was still moist while I removed. I didn’t experience any discomfort while I had this on my face. Just a mild cooling sensation and no fragrance disturbance at all. But once I removed the mask, I could notice the sides of my nose to be slightly red. The redness faded on its own in 10 minutes, but still if you have sensitive skin, I would ask you to check for the ingredients if you are allergic to any of them. I patted the serum on my skin and let it absorb. This watery serum gets absorbed nicely without giving that tacky feel. This mask is hydrating as well, perfect for someone with oily skin. The mask gave a supple and polished skin the day after, along with a mild brightening effect. Inspite of noticing mild reddness on my nose area with this mask, I liked the fast absorbing water like serum of this mask and its after effect. It’s nicely hydrating and gives a refreshing feel.
3. Strawberry Brightening & Revitalizing
Strawberries are known to be rich in Vitamin C and hence skin brightening. I had a good experience with this mask as well. The Strawberry variant is soaked in a colourless Watery Essence which is a tad bit thicker than the Lotus Mask Essence. This mask was dripping wet and had a lot of essence left over in the pouch as well. I kept it on the skin for 30 minutes and removed it. This mask felt super comfortable on the skin. The essence is not sticky, soaks into the skin with a few pats and gets absorbed much quickly than the Lotus variant. The results of this mask was much similar to the Lotus variant, but the next day brightening effect was much more dominant with the strawberry one. This mask also gave a bit of glow, dewy skin along with a well hydrated and plumped up skin. There was no irritations or redness with this. I loved this mask, it’s great for oily skin types and for those who like lightweight water based essence sheet masks.
4. Damask Rose – Fresh Moisture
My experience with this sheet Mask was similar to the Lotus variant sans the redness. This is soaked in a dripping wet, colourless runny essence. It’s quite light and not sticky at all. As usual I kept on the mask for 30 minutes before removing. This mask has a fresh rose scent which is negligible when sheet masking. I just noticed it only when I sniffed the pouch in which the mask came. The mask had a cooling sensation like most masks. After removing the mask, the essence gets absorbed quickly giving a non-sticky dewy skin. It hydrated my oily skin and gave me a healthy looking supple skin. I liked this as well and would recommend this for oily skin types to provide instant hydration.
Why you will love these Etude House Sheet Masks?
- They are thin, Airy and comfortable on the skin.
- Subtle, Non-Bothering, Non- Lingering Fragrances.
- Instant hydration and suppleness.
Why you might not like them?
- Presence of Alcohol.
Etude House Soon Jung Line Review
This whole line have been formulated for the most sensitive skin types. Unlike Klairs (which is for sensitive skin types), this line doesn’t contain any essential oils, in fact, they don’t contain any fragrance. Literally! They don’t smell anything at all. Not even that subtle scent. They also have a minimal ingredient list with no potential irritants including artificial colors, fragrance and parabens. This entire line contains skin soothing ingredients. Panthenol (promotes wound healing, reduces inflammations & improves hydration) and Madecassoside (derived from Centella Asiatica, repairs damaged skin and soothes irritation).
1. Etude House Soon Jung PH5.5 Relief Toner 15ml
This is a basic pH balanced hydrating toner, made with 97% naturally derived ingredients. It is just like water, clear and runny. No scent or anything. It is great for layering as its light on the skin. This toner not only hydrates but also increases the absorbing ability of the next products. I didn’t notice much of a difference in my skin with this single product alone. But still it is a good one for those sensitive and irritated skin types. This is something similar to those French Pharmacy Thermal Spring Waters, but added with wonderful skin soothing ingredients Panthenol and Madecassoside. If most hydrating toners haven’t worked for you, this might work for you as it’s light, gentle and super soothing, apt for sensitive skin. The only thing with this, since its water like, it gets used up fast and I don’t recommend using a cotton pad for this toner. Just use your palms and pat it into your skin.
2. Etude House Soon Jung 10-Free Moist Emulsion
Etude House Soon Jung 10-Free Moist Emulsion contains 93% naturally derived ingredients. This product could easily pass off as a day time winter moisturizer for combination skin. The emulsion is white colored like a lotion, but is thinner than a lotion yet thicker than an essence. It is not flowy and a little is enough for the face and neck. The emulsion feels emollient and nicely moisturizers the skin. It has a cooling sensation when the product directly touches my skin. This does not dry down matte but gives a non-greasy glowy skin. The emulsion and toner go well together. I had lots of cystic acne when I used this entire line. This emulsion didn’t not disturb them. Neither it led me to new breakouts. If you like a nourishing moisturizer, you will like this.
3. Etude House Soon Jung 5-Parthenolide Cica Balm
This product was the main reason why I bought this kit as I wanted to try out a Cica Balm. I have heard so many good things about Cica in skincare and this surely kept up its name of Cica products. The Etude House Soon Jung 5-Parthenolide Cica Balm has a more concentrated version of Centella Asiatica to calm irritated skin. It has a balm texture and takes a bit of massage to get absorbed fully. Sometimes it does sit there on top of the skin. I use this as the last step of my routine as a spot treatment on acne and areas where my skin is irritated. By morning it calms down redness of angry pimples while soothing the irritated areas. It doesn’t eradicate acne overnight (if one may think so), but it does help with active acne significantly with consistent use. For me it took 3 days (twice a day application) to flat down my huge acne. It’s a great product to have it handy for Acne Prone Skin Types and this worked for Cystic Acne too. I always thought acne has to be treated with harsh treatments like AHA’s, Benzoyl Peroxide and such. But guess I was wrong. There is also a soothing route that you can take, which is using Cica Balms. There are a couple of brands that have nice Cica Products like the La Roche Cica Baume, Avene Cicaflate, etc and this Etude House Cica Balm is a great korean one to try. I might repurchase this once this tube is over or if I encounter any huge acne breakouts in future. My skin has been super calm after using this. Highly highly recommended.
4. Etude House Soon Jung 2X Barrier Intensive Cream
I didn’t really get to use this much. I found the cream to be heavy to be used as a full face cream for my skin. The cream has a balm like, thick emollient texture. It is an intensely moisturizing cream that would suit dry skin types. If you have damaged skin barrier or if you experience sensitivity with most products, you should try this. I had used this when I have very irritated skin to soothe my skin. But even the Cica Balm can do that. So unless you have dry and damaged skin, you wouldn’t need this. This contains 93% naturally derived ingredients with no irritants.
Overall, If there is one product that I have to pick from this range, it is definitely the Cica Balm. It worked so well for my cystic acne that I will highly recommend this product. This is one of the best among the Etude House Products.
That was some of the few products that I have tried from Etude House. I may be buying a few more products from them once they officially launch in India soon. I got these from BeautyBarn and Shelc.in.
I hope you found this Etude House Products Review helpful. Share your thoughts on it in the comments section below.