New Cosmetic Products Launched in India 2021

November 2021 Beauty Launches

Do you love cosmetic products? Are you interested in knowing what’s new in the beauty industry? This post is for you. Let’s see what are the new cosmetic products launched in India. Updated monthly.

New Cosmetic Products Launched in India

November 2021 Launches

1.Garnier Fructis Hair Food Range

This internationally popular range from Garnier has finally landed in India. We’ve got the shampoo, conditioner, and the much-raved hair masks from this range. Available in four variants – Banana(the much-raved one), Papaya, Aloe Vera, and Macadamia, they are known to tackle dry and damaged hair. Check prices on

2. Kaya Super Hydrator 

Even though it didn’t get its limelight, Kaya is one of the few brands that formulated products with the current It ingredients(read: Niacinamide, Vitamin C) for decades. This Super Hydrator is an interesting launch. It’s a dry skin moisturizer formulated with Colloidal Oatmeal enriched with Beta Glucan, Hyaluronic Acid, and Shea Butter. Well, it’s also fragrance-free. Check prices on


3. Dr.Sheth’s Bakuchiol & Peptide Serum

We do have a lot of peptide products in the market. Dr. Sheth’s has finally jumped on the peptide bandwagon with this serum. This claims to be a pregnancy-safe anti-aging serum power-packed with 0.5% Bakuchiol, 3% Matrixyl Peptide Complex, 4 % Niacinamide, and Evening Primrose Oil. 

4. Plum Vitamin C Toner

We all know that there are so many Vitamin C Serums in the market. But here is a Vitamin C Toner. It is power-packed with 1.5% Ethyl Ascorbic Acid, Kakadu Plum, Japanese Mandarin, and Witch Hazel. It comes in an easy-to-use spray bottle and I think this would be good for beginners of Vitamin C. It’s fragrance-free as well. Check prices on

5. Re’equil Pitstop Blue Serum

Targeted to repair acne marks and pitted scars, this new launch Pitstop Blue Serum is formulated with 5% Niacinamide and Copper Peptides. The combination of both is excellent to refine skin texture and smoothen skin. It’s also great for aging skin. Check prices on

6. Juicy Chemistry Juicy Active Serums

The COSMOS Ecocert Certified brand launched two naturally potent, naturally activated plant based serums to deliver micronutrients in its most natural, stable and active form. The Vitamin C Brightening Serum has Kakadu Plum, which is a richest source of Vitamin C, as it’s only active ingredient. The BHA Clarifying Serum has Willow Bark, White Tea, Pineapple and Turmeric Extracts to gently exfoliate the skin and combat hyperpigmentation.

Makeup Launches

1. Revlon Makeup

  1. Revlon Color Stay Full Cover Foundation: This is a new foundation from the Color Stay Range. We all loved the Revlon Color Stay Liquid Foundation. This is a new mousse foundation from the same range. It claims to be a lightweight, full coverage, matte foundation. Check price on
  2. Revlon So Fierce Chrome Ink Eyeliner: This is an felt tip, pen eyeliner that comes in two glossy molten metallic colors ( Bronze and Gunmetal) to give you a fierce and wild look. It has a soft tip which makes application easy. And its unique ink dip cap stores the ink, so it stays fresh. Check price on
  3. Revlon So Fierce Vinyl Eyeliner: Available in 6 striking shades, this Revlon eyeliner is known to high impact color to give your fierce look. This is a pencil eyeliner with a gel formula. It’s waterproof, smudge-proof and has water-like sheen glossy finish.

Brand Launches

1. Victoria Secret

This popular American Lingerie and clothing brand made its launch in India this week with its own website. It’s also popular for its intense fragrances and mists. They landed with an introductory buy 2 get 1 offer. I’m sure it’s time to grab your favorite mists from them.


Exclusively launched on Limese, UNPA is a Korean beauty brand that’s customer-centric. They have launched cica toners, barrier creams, lip masks, and charcoal toothpaste.

Past Launches

New Skincare Launches

1. Minimalist Sunscreens

This is one of the most awaited releases from Minimalist since the beginning of the year. And they landed with a bang. Releasing two impressive sunscreens at a good price range has already gained a positive response among the community. The brand has also released it’s in vitro studies results which shows their transparency. On how it performs, we will have to wait for the reviews.

  1. Multi-Vitamin SPF 50: A hybrid sunscreen formulated with four effective filters Uvinul T 150, Avobenzone, Octocrylene and Titanium Dioxide. It’s rich in multivitamins such as Vitamin A, BE, B5, E & F to repair skin and also soothe, hydrate and nourish it. Price: Rs.3$$ for 50 ml. BUY NOW.
  2. SPF 60 Silymarin: A hybrid sunscreen formulated with new generation filters Tinosorb S, Uvinul A Plus, Uvinul T 150 and boosted by Titanium Dioxide. It is rich in antioxidant, Silymarin, that fights free radicals and reduces inflammation & photodamage. This sunscreen is pregnancy safe and lactating safe. Price: Rs.5$$ for 50 ml. BUY NOW.

Both sunscreens are Fragrance-free, Photostable, Non-Comedogenic & Acne Safe, Free of OMC, Oxybenzone & Homosalate, and Have Zero White Cast.

2. Lakme Lumi Cream


Lakme Lumi Cream is a moisturizer with a hint of highlighter to give an instant 3D glow. It also contains Hyaluronic Acid to supercharge the skin with hydration and Vitamin B3 to brighten and even out the skin tone. This cream can be used as a stand-alone moisturizer and also under makeup to give a glowing look. On another note, Lakme is now PETA Approved, which means they do not test their products on animals. Price: Rs.2$$ for 30 g. BUY NOW.

3. Olay Regenerist Collagen Peptide 24

Olay is the standard for Anti Aging Skincare. This Collagen Peptide 24 Range is quite popular internationally and finally has been launched in India following the Retinol 24 Range. They released a serum and a moisturizer formulated with Collagen Peptide, Niacinamide, Panthenol, and Glycerin. They are said to improve skin resilience and give a plumping bouncing look skin all day long. It’s said to have a lightweight formula that absorbs quickly, giving hydration upto 24 hours. The products are fragrance-free and free of synthetic dyes, parabens, and pthalates. Moisturizer costs Rs.1$$$ for 50 gm and Serum costs Rs.1$$$ for 30 ml. BUY NOW.

4. Ponds Vitamin C Serum & Gold Beauty Range

Ponds Bright Beauty Vitamin C Serum: It contains Ethyl Ascorbic Acid which is a stable, non-irritating, patented derivative of Vitamin C. Also infused with natural ingredients Lemon, Green Papaya, and Pomegranate. It claims to be a non-greasy, lightweight serum that improves skin texture and makes it smooth, nourished, and glowing. Comes in a dark bottle, unlike its drugstore competitor Garnier. Price: Rs. 4$$ for 30 ml. BUY NOW.

Ponds Gold Beauty Range: Ponds released four products in this range that claims to give a golden glow!

  1. Gold Cleansing Face Wash: Infused with 24k Pure Gold & French Rose Extracts, it claims to effectively cleanse the skin to give a clear radiant skin and a luminous glow. Price: Rs.1$$ for 50 ml. BUY NOW.
  2. Illuminating Day Crème: Infused with 24K Pure Gold & French Rose Extracts, claims to provide long lasting moisturization, luminous glow, help reduce dullness while giving a brighter spotless skin. Price: Rs.3$$ for 50 gm. BUY NOW.
  3. Revitalizing Night Creme: Infused with 24K Pure Gold & French Rose Extracts, intensely nourishes, revitalize overnight and gives a golden glow like skin. Price: Rs.2$$ for 35 gm. BUY NOW.
  4. Gold Beauty Serum: Infused with Argan Oil & Vitmain E, it claims to be a lightweight serum to give a golden glow. Price: Rs.4$$ for 15 ml. BUY NOW.
  5. Golden Peel Off Mask: Infused with Argan Oil, it claims to give a gold like glow within minutes. Price: Rs.2$$ for 80 gm. BUY NOW.

5. DHC Beauty India

The Japanese brand officially made its launch in India a couple of weeks ago. They have released a handful of products for now and I’m sure there’s going to be a lot more products from them in the coming days. Their classic cult Deep Cleansing Oil and Powder Face Wash are worth checking out. BUY NOW.

6. One Thing at Limese

One Thing

One Thing is a Korean Skincare brand. Just like its name, its products are focused on one active ingredient that is based on 100% pure plant extracts. They are multi-functional, that can be used as toner, mist, mixed with other products, or in DIY masks. One thing creates extracts that are gentle, soothing, repairing, and safe for even sensitive skin. They are artificial fragrance and colorants free too.

  • Centella Asiatica Extract: calms, strengths, repairs skin barrier.
  • Artemisia Capillaris Extract: calms, provides moisture & nutrients while leaving a helathy glow.
  • Houttuynia Cordata Extract: rich in antioxidants, unclogs pores, removes impurites and soothes troubled or acne prone skin.
  • Citrus Unshiu Fruit Extract: packed with Vitamin C,Polyphenol and Flavonoids, it brightens dull lifeless skin.
  • Calendula Officinalis Flower Extract: has antibacterial properties, adds moisture, heals and soothes dry and sensitive skin.
  • Camellia Sinensis Leaf Extract: contains Jeju Green Tea that’s rich in catechins, tannins and Vitamin C. This helps brighten skin, fade pigmentation and soothe irritation.
  • Coix Lacryma-Jobi Ma-Yuen Seed Extract: rich in Amino Acids, Calcium, Iron and Vitamin B, it remove dead skin, reduce texture and balance skin.
  • Hyaluronic Acid Complex : An essence formula with optimal concentration of low and high weighted hyaluronic acid molecules to hydrate and restore the skin’s moisture balance.
  • 10% Niacinamide: An essence type formula with 10% Niacinamide is a multitasking ingredient that improves uneven skin tone, clears pores, reduces fine lines, and improves skin texture.

BUY NOW from Code: TBIO for 10% OFF)

We could say that 2021 has been a year of serums. Every other brand came up with serums. Here are some of the recently launched. If you are not into serums, you can skip the following.

7. Plum Serums

  1. Plum Green Tea AHA 10% PHA 5% BHA 0.5 % Exfoliating Peel: The triple action exfoliating peel smoothens texture, reduces hyprpigmentation, reduces blackheads and whiteheads. This weekly facial peel is said to be beginner friendly. Price: Rs.6$$ for 30 ml. BUY NOW.
  2. Plum Bakuchiol & Retinol 1 % Serum: Claims to renew your skin from deep within giving a soft, radiant and youthful glow. It boosts collagen production, increases cell turnover and reduces fine lines and wrinkles. Price: Rs. 5$$ for 20 ml. BUY NOW.
  3. Plum Bulgarian Rose & Hyaluronic Acid 2% Serum: Made with a blend of low & high molecular hyaluronic acid, Bulagarian Rose and Glycerin, it claims to provide instant hydration, plumpness and freshness. Price: Rs.4$$ for 15 ml. BUY NOW.

All the newly launched Plum Serums are Fragrance-Free. And as usual, Vegan & Cruelty-Free.

8. Re’equil Serums

  1. C10 SAP Vitamin C Serum: A lightweight, water-soluble and fragrance-free formulation that has been designed specifically for oily/ acne-prone skin. Price: Rs.6$$ for 25ml. BUY NOW.
  2. C15 EAA Vitamin C Serum: An aqueous base, lightweight formulation that rapidly absorbs into your skin and lends a soothing and calming effect. Price: Rs.8$$ for 25 ml. BUY NOW.
  3. C20 VCIP Vitamin C Serum: An oil-soluble and fragrance-free formulation that induces skin repair by boosting cell turnover and neutralizing damaging free radicals during the night. Price: Rs.1$$$ for 25 ml. BUY NOW.
  4. 1% BHA & Peptide Salicylic Acid Serum: A potent acne-fighting combination that helps to treat active acne and prevent future breakouts. Price: Rs.6$$ for 25 ml. BUY NOW.
  5. Pore Refining 5% Niacinamide Serum: Re’equil Pore Refining Serum is a surface rejuvenating and correction formulation that tightens enlarged pores, repairs epidermal cell renewal process, and improves the aging facial skin. Price: Rs.5$$ for 25 ml. BUY NOW.

9. Simple Skincare Serums

  1. 10% Niacinamide Booster Serum: Contains 10% Niacinamide+ 1% Pro vitamin B5 strengths skin barrier, promotes even tone, minimises enlarged pores and prevents premature aging. Price: Rs.6$$ for 30 ml. BUY NOW.
  2. 3% Hyaluronic Acid + B5 Booster Serum: Contains 0.5% active Hyaluronic Acid, 0.5% active Pentavitin, 1% Niacinamide and 2.5% Proactive Vitamin B5 provides deep hydration, soothes & calms skin, improves skin texture and boosts skin natural moisturizing factors. Price: Rs.6$$ for 30 ml. BUY NOW.
  3. 10% Hemp Seed Oil + B3 Booster Serum: Strengthens skin barrier, provides antioxidants, protects against collagen degradation and reduces inflammation. All three serums are free of color & perfume and are non comedogenic and designed to suit all skin types including sensitive skin. Price:Rs.6$$ for 30 ml. BUY NOW.

New Haircare Launches

10. Love Beauty and Planet Shampoos

Love Beauty and Planet launched two new sulphate free haircare ranges.

  1. Apple Cider Vinegar Shampoo & Conditioner: for hair that needs luscious shine with the sweet rich fragrance.
  2. Onion Black Seed and Patchouli Shampoo & conditioner: to control hair fall and strengthen roots with a strong woody fragrance.Price: Rs.6$$ for 400 ml of shampoo & Rs.6$$ for 400 ml of conditioner.

New Makeup Launches

11. Plum Eye Swear By Kohl Kajal

After the much raved NaturStudio Kajal, Plum has newly launched a Kohl Kajal in a retractable form at a lesser price. Creamy matte, richly pigmented, single stroke application, smudge-proof & waterproof Kohl Kajal that lasts upto 12 hours. Made with responsibly sourced mica with a touch of Organic Jojoba Oil, Shea Butter & Vitamin E. It’s Vegan, Dermatologist & ophthalmologist approved. Price: Rs.2$$ for 0.35 g BUY NOW.

12. Iba Cosmetics Must Have Range

  1. Must Have Waterproof Liquid Foundation: 5 shades. Weightless, full coverage, mattifying formula suitable for oily acne prone skin. Infused with Willow Bark Extract, Coconut Water and Vitamin E. Price: Rs.6$$ for 50 gm. BUY NOW.
  2. Must Have Waterproof Concealer: 2 shades. Ultra high pigmented formula camouflages dark circles, puffiness and fine lines with silky matte finish. Contains Coconut Water, Argan, Jojoba extracts & Vitamin E. Price: Rs.5$$ for 40 gm BUY NOW.
  3. Must Have Lip & Cheek Tint: Weightless, Creamy matte 2 in 1 multi Tasker. Available in 5 shades. Price: Rs.4$$ for 20 gm BUY NOW.
  4. Must Have Get Set Glow Highlighter: Gives instant dewy lit from within glow. Infused with Rosehip & Apricot Kernel Oil Price: Rs.5$$ for 20 gm BUY NOW.

All products are free of parabens & alcohol and are Halal Certified, PETA Certified Vegan & Cruelty-Free.

What’s your take on these new products? Let us know.