Safiya

Safiya is the editor and founder of TheBeautyInsideOut. With 7 years of experience in the beauty industry, she has been contributing content since its inception in 2016. She's keen on trying out skincare from various verticals - be it Western skincare, Korean beauty, or Indian Ayurveda and sharing their unbiased opinions on them.

What Does Toner Do To Skin? All About Toners And The Best Ones To Pick!

Toners! Toners are everywhere on Instagram. The beauty market is flooded with tons and tons of toners. They are particularly popular among the western and Korean beauty markets. As a beginner, I have wondered if I needed one. If using one will prove to be beneficial or is it just a marketing gimmick for companies

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Review of Ponds BB Cream – Shades, Price, Benefits & Side Effects

Today I’m going to review the Ponds BB Cream which is a favorite among college-goers. This was my first BB cream I ever tried,  so I didn’t have many expectations from it. So what is BB cream? BB cream known as Blemish Balms is an all-in-one product that acts as a moisturizer, primer, foundation, and

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