20+ Cruelty Free Makeup Brands in India ( Updated 2020 )

Cruelty-Free makeup brands in India

In a good move to support animal welfare, India banned the import of animal tested cosmetic products in 2014 thus becoming the second cruelty-free cosmetics zone in Asia. Even though not all Indian makeup brands are offering cruelty-free makeup products, it’s good to see that many brands who are endlessly working towards providing us with cruelty free options. So here is a list of Cruelty Free Makeup Brands in India. I have tried to include the Vegan Options Included.

Note that Cruelty Free Does Not Mean the product is Vegan and vice versa. The terms are explained below.

  • Cruelty Free : Products are not tested on animals. They may or may not contain animal by products like honey, milk, beeswax, etc.
  • Vegan : Products are not tested on animals and do not contain any sort of animal or animal by products.

Some of the brands that are both Vegan and Cruelty Free are listed below.


10 Vegan and Cruelty-Free Makeup Brands in India

  1. Azafran
  2. BeYu
  3. Blue Heaven
  4. Bon Organics
  5. Coloressence
  6. Disguise Cosmetics
  7. Myglamm
  8. Ruby’s Organics
  9. Plum Goodness
  10. YBP Cosmetics


20+ Cruelty Free Makeup Brands in India 2020

1.Lotus Herbals


Lotus Herbals is one of India’s leading natural cosmetics company started in 1993 under Mr.Kamal Passi. Best known for their sunscreens in the market, Lotus herbals offers makeup products that use herbal ingredients and are cruelty-free. This is one of the brands that has a complete range of makeup products which includes foundations, compacts, blush, lipsticks, eyeliners, kajals, eyeshadows, sindoor, nail enamels and makeup removers. Even though their foundations and compacts have limited shade range, I love that they are catered particularly for Indian skin tones. Buy their products HERE.

2.Shahnaz Husain

Cruelty-Free Makeup Brand - Shahnaz Husain

Shahnaz Husain, a pioneer in the organic beauty care industry launched her own cosmetics line that follows Ayurvedic systems and texts which has been extensively tested over the years. Recognized by PETA as cruelty-free, her products are free from animal fat, fungal free and environmental friendly. Apart from skincare products, she has her own makeup range that includes foundation, eyeliner, mascara and lipsticks. Explore their products HERE.


Cruelty-Free Makeup Brand - Coloressence

Coloressence from the brand of Nature’s essence has its own cosmetic line for face, eyes and lips. It is a cruelty-free brand that contains no animal ingredients and are 100% vegetarian. Their range of products includes foundation, pan stick, compact powder, loose powder, blusher, lipsticks, kajal, eye shadow pencil, eyeliner, mascara, face and body illuminator. Their products are super affordable making it easy on the pocket for every college goers. Coloressence was one of the first brands I tried when I started using makeup as a beginner. Explore more HERE.


Cruelty-Free Makeup Brand - Colorbar

Often perceived as a brand from USA, Colorbar is one of the most popular cosmetics brand from our very own land that gives heads up competition for Revlon, L’oreal and Maybelline. The brand’s founder Samir Modi have stated that they do not test their products on animals nor have suppliers who test on animals when the ban was announced in 2014. Colorbar offers full range of makeup products from primers to eye shadow pencils to lipsticks. Their products are easily available on their exclusive counters as well as online. Find their products HERE.

5.Iba halal

Cruelty-Free Makeup Brand - Iba HalalAfter intensive research for 2 years, sisters Mauli and Grishma Teli launched Iba halal care in 2014. It is India’s first halal certified cosmetics company which is considered to be pure and safe. Their cosmetics are completely organic, alcohol free, free from animal fat and animal derived products such as keratin, gelatine and collagen. They do not test their products on animals and are completely vegan. They offer basic makeup products such as liquid foundation, kajal and lipsticks at a very affordable price. Buy them HERE.



Cruelty-Free Makeup Brand - Soultree

Soultree is a certified natural brand that predominantly offers skincare products. They have an exclusive range called Mohini that offers 12 colorful kohl kajals and 19 lipsticks made from ingredients that are obtained from organic farming. These are absolutely free from lead, dyes, artificial colors, petrochemical carbon and animal fat carbon. Find them HERE.

7.Bio Organics & Natural (BON)

Cruelty-Free Makeup Brand- Bio Organic & NaturalWith an aim to provide an alternative to chemical makeup, BON introduced an eye-shadow made of interesting ingredients such as Activated Charcoal of Bamboo, Cocoa Powder and Shea butter all of which are Certified Organic. It is multi-purpose product which can be used not only as an eye-shadow but also as brow filler and eyeliner. These are 100% natural and handmade. It is available in two shades Earthy which is beautiful brown and Midnight which is jet black.

8.Plum Goodness

Cruelty-Free Makeup brand- Plum GoodnessFounded by a chemical engineer in 2013, Plum Goodness have been doing the rounds in the blogosphere for their natural kajal. Plum Goodness offers two varieties of kajal – Angel Eyes Kohl Kajal and NaturStudio All Day Wear Kohl Kajal, both of which are a hit among many kajal lovers. These are 100% natural, free of chemicals and not tested on animals. Buy their products HERE.

9.Blue Heaven Cosmetics

Started by two young brothers Mr.Charanjit Singh and Mr.Gurnam Singh in 1974, this is one of the most affordable cruelty free brands of India. Their products are super cheap that can be a possession of every college goers and beginners. They have a huge selection of products from sindhoor to foundations to nail paints. Explore their entire range of products HERE.

10. Nykaa


Nykaa, an e-commerce store that was started in 2012, recently launched their own in-house products. Their products were an instant hit among many young ladies. Nykaa.com houses nail paints,matte lipsticks, eyeliners and kajals. They consistently add on shades to their already existing collection which is why everyone loves them a lot. Explore them HERE.

11. Sugar Cosmetics

Many of you would have thought that Sugar Cosmetics is an international brand. But it isn’t. Sugar Cosmetics is a Mumbai Based Brand hailing from the same house of the popular Beauty subscription box – Fab Bag. Sugar Cosmetics has quickly gained the loyalty of customers with their high quality cruelty free products. They have a complete range of makeup ranging from foundations to eye shadows to lip crayons. The brand frequently launches new products every now and then. This is also a brand that I would personally recommend trying it out as their products are so good. Explore their entire range of products HERE.

12.Ruby’s Organics

Ruby’s Organics is the only Made in India Organic, Cruelty-Free Makeup Brand that provides us with makeup staples made devoid of chemicals. They provide Paraben Free and 100% vegetarian makeup. Their products are infused with Natural Clays, Butters and Bio-Active oils which go beyond makeup and provides value added skincare benefits. Ruby’s Organics specializes in designing makeup to suit our Indian Skin Tones and Textures as well. There is no reason why you shouldn’t try this organic brand. Their product range includes Concealers, Blushes, Lip Crayons and so on. Explore their entire range of products HERE.

13. Azafran Organics

14. Barva Skin Therapie

15. Bella Voste

16. Disguise Cosmetics

17. Eyetex Dazler

18. Myglamm


20. Seasoul Cosmetics

21. YBP Cosmetics

22. Gala Of London

I hope you find this post useful. If you know any other Indian Brands that offers cruelty-free makeup products, feel free to comment and share your thoughts in the comments section below.

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69 thoughts on “20+ Cruelty Free Makeup Brands in India ( Updated 2020 )”

  1. Khushi@NotOnlyMakeup

    My all time favourites are Lotus, Colorbar, Coloressence for best quality. Great to know they are cruelty free 🙂

  2. Nice post Safi.. You can include one more company that is Oriflame. It doesn’t test products on animals.. So add Oriflame to your list.. 🙂

  3. Sudhaa Gopinath

    The Iba halal and Bio Organics & Natural brand are quite new to me. Thanks for posting about them.

  4. I wanted to try Iba Halal products a few months back. But I was not sure of the quality. Anyway, glad to know that my fav brand Lotus Herbals is cruelty free 🙂

  5. It makes me really sad to know that most of the brands we get here are animal tested. I just hope that one day there is a complete ban on any kind of animal testing 🙁 You’ve complied a nice list. Good job Safi 🙂

  6. Never heard of Iba Halal and Bon brand!! Great to know about them 🙂 🙂 Wonderful post, Safi 🙂

  7. I am a Lotus herbal fan. Love their skincare range.
    Never knew about Colorbar being a cruelty free brand. Nice detailed post.

  8. It is really worth to read and share. Great article man. I heard about it. But today you gave me a clear idea about these products. Thank you…

  9. wow…everything which i wanted compiled in a single post….thank you!!soultree is something new to me…I have been using almost all the brands…

  10. Hi, Are you sure about Colorbar? I am asking because they never reply to my mail about their animal testing policy.

  11. As far as I know, the founder has stated in one of his interviews to the press that their products do no test on animals. So I believe it is cruelty-free.

  12. Nabanita Banerjee

    Oriflame tests on animals. When they say they dont it is typical corporate double speak. Be careful about claims that companies make.

  13. nice post, thanks a lot for sharing,
    As in this era of youtube, instagram, we all are aware of various brands,
    I was using maybelene and loreal, quite often, but yesterday only I came to know about how cruely they torture animals, must watch this video, to stop cruelty against animals, and stop using any brand without checking about them, in given two sites.

  14. Is Colorbar really cruelty-free? Well emailed them a number of times yet no response. Also, nowhere on their packaging the cruelty-free status is mentioned! Colorbar belongs to Revlon which is itself a brand that tests on animals. Having a parent company like that, is Colorbar really cruelty free?

  15. Well, I’ve been seeing many reports about Colobar being not cruelty-free. Also belonging to a parent company that tests on animals is something that truly needs to be noted. I’ve crossed checked your points and find it to be true, so I’ve updated the list. The sole purpose of my posts are to be useful for the readers. So I don’t mind correcting them. Thanks for stopping by and being an eye-opener.

  16. Hi,

    Thanks for doing the research on this!
    I had a query- are the supply chains of these companies cruelty free? That is, are all vendors of these companies also cruelty free? From what i understand, some companies outsource animal testing for components to vendors and retain the “cruetly free” tag.

    Thanks, in advance!

  17. Colorbar is actually cruelty free. I had emailed them and this is the response I received:

    “Thank you for writing us !!   We are very much cruelty free and make sure all our third party suppliers are too. Whereas not all our products are Vegan , we do have ingredients like beeswax etc which are not animal derivative but are created to get the formulations right but at no cost we ever harm or test on animal for any of our products. ”

    Colorbar is owned by Modi Enterprises and is not a part of Revlon group. Hope this helps!

  18. As far as I know, it’s not necessary to test on animals if the product is manufactured in China. It’s only when it’s sold in China testing becomes mandatory. Through me some light if I am wrong 🙂

  19. I see your point. They might manufacture it there, though they might not necessarily test it or sell it. It is pretty dubious nevertheless. Kajal is a makeup staple for me, I have switched to Plum now. Solely because of the cruelty-free factor.

  20. Hi,

    Do you know if biotique is cruelty free? I dont get any insights from their packaging.

  21. Hi,
    why have you cancelled color bar cosmetics from the list?
    Please let me know. thanks

  22. I don’t know. It does not state it’s Cruelty Free anywhere. It’s’s manufacturer Hindustan Unilever is known to test on animals (Dove, Ponds, etc), so I would better avoid even though I’m not sure of it.

  23. Hi Safi! Thanks for updating this list for 2020! My research has led me to believe that the Indian brand Eyetex is vegan and cruelty free too. Could you please formally check, and if yes, add it to this list?

  24. Oh, and I forgot to mention, Himalaya says they’re cruelty free too! (Right there on their website, actually.)

    (Same person who mentioned Eyetex, btw.)

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