While few countries across the world like the European Union, have banned the testing of animals, on the other hand we have countries like China which mandate the testing of animals for foreign cosmetics to be sold inside their country. In today’s post, we will list out the Non Cruelty-Free Makeup Brands, that is, the brands that still test their products on animals in 2019.

Non Cruelty-Free Makeup Brands 2022

1. Maybelline

Maybelline is one of the most loved drugstore makeup brands. I acknowledge that they do have some great quality makeup at an affordable price range. As much as I love their cult favourite Maybelline Fit Me Foundation, I would have loved them more if they were Cruelty-Free.

2. L’Oreal Paris

L’Oreal corporation is a big player in the beauty industry and houses a lot of brands including Maybelline. They do have few brands that are Cruelty-Free like NYX & Urban Decay. But makeup & skincare under L’Oreal Paris are not Cruelty-Free and they are sold in China, where testing on animals is required.

3. MAC Cosmetics

Mac says they do no test their products on animals nor they do have any animal testing facility. BUT, there is always a BUT. MAC says they love their Chinese fans and do not want to exclude them anywhere, so they allow third parties to test their products on animals, which eventually means they are Not Cruelty Free. Guess they don’t love their Cruelty-Free fans.

4. Bobbi Brown

Bobbi Brown talks a lot about its Non-Animal Testing Policy on their website, and end up saying “except where required by law”. So why sugar coat it. In simple words, Bobbi Brown is a Non Cruelty Free Makeup Brand.

5. Clinique

Just like Bobbi Brown, Clinique has the same policy with the same condition “except where required by law”. Isn’t it obvious that they both come from the same parent company. Well clearly, Clinique does tests on animals to sell their products in Mainland China.

6. Estee Lauder

Estee Lauder is the parent company of the above three luxury beauty brands and no wonder they test their products on animals. It is one of the biggest beauty company that has many brands under its radar, most of them available for the Chinese consumers. Smashbox and Too Faced are two of the brands under Estee Lauder that doesn’t test on animals.

7. Rimmel London

Rimmel has a very polished animal testing policy on their website talking a lot about being committed to end animal testing across the beauty industry. But, at the end they do sell their products in China. Well, Rimmel London is a super affordable makeup brand that is loved by many but they aren’t Cruelty-Free.

8. Revlon

Revlon used to be on PETA’s Cruelty-Free Brands List. But it’s official now that Revlon is not Cruelty-Free and so is all the brands under Revlon.

9. Neutrogena

Although not an exclusive makeup brand, (its more well known for its skincare products) Neutrogena has some nice acne skin friendly liquid foundations. Coming to the point, Neutrogena is Not Cruelty-Free as they sell in countries that require testing. Neutrogena’s parent company Johnson & Johnson do test on animals as well.

10. Benefit Cosmetics

Benefit is committed to eliminate animal testing and also supports “Funds for Alternative Testing” in the US. But then they permit animal testing on their products to sell in China making if a Non Cruelty Free Makeup Brand.

11. Avon

Avon was one of the first cosmetic company to stop animal testing two decades ago and was on PETA’s Cruelty-Free List as well. But now it has been found that they allow testing on animals if required by law. Avon lost its PETA certification and is no more a Cruelty-Free Brand. It is not a vegan friendly brand as well.

12. Makeup Forever

Makeup Forever, the popular french cosmetics brand does not test their products on animals in the EU where it is banned. But they allow animal testing in China to sell their products there.

13. Nars

Nars was a Cruelty-Free Brand until 2017 when they decided to launch their products in the Chinese market, which disappointed their immense fan base. Their move made an uproar in the beauty community and also paved a way to awareness on animal testing. Nars parent company Shiseido conducts animal testing whenever required by law.

14. Yves Rocher

Yves Rocher, an affordable cosmetics brand from France is often perceived to be Cruelty-Free. But it is not. They do test on animal if required by law, making them a Non Cruelty-Free Makeup Brand.

15. Lancome

Lancome is a high end luxury fragrances and cosmetics brand from the house of L’Oreal corporation. The brand voices for No Animal Testing but contrastingly sells their products in China. Lancome is not Cruelty-Free.
These are some of the well known brands that you might have thought it to be Cruelty-Free. But sadly they aren’t.

I hope you found this list of Non Cruelty-Free Makeup Brands useful. Do share this post with your friends & family.

Safiya

Safiya is the editor and founder of TheBeautyInsideOut. With 7 years of experience in the beauty industry, she has been contributing content since its inception in 2016. She’s keen on trying out skincare from various verticals – be it Western skincare, Korean beauty, or Indian Ayurveda and sharing their unbiased opinions on them.