10 Indian Brands that offer Cruelty-Free Makeup !

Cruelty-Free makeup brands in India

[Updated on 21 April 2018] In a good move to support animal welfare, India banned the import of animal tested cosmetic products in 2014 thus becoming the second cruelty-free cosmetics zone in Asia. Even though not that many Indian brands are currently offering cruelty-free makeup products, it’s good to see that many brands have come up with skincare products that are natural and cruelty free who are endlessly working towards providing us the best of their products. I hope it’s not going to be that far for Indian companies to come up with more cruelty-free makeup products. So here is a list of 8 Indian brands that offer Cruelty-Free Makeup products.

1.Lotus Herbals


Lotus Herbals is one of India’s leading natural cosmetics company started in 1993 under Mr.Kamal Passi. Best known for their sunscreens in the market, Lotus herbals offers makeup products that use herbal ingredients and are cruelty-free. This is one of the brands that has a complete range of makeup products which includes foundations, compacts, blush, lipsticks, eyeliners, kajals, eyeshadows, sindoor, nail enamels and makeup removers. Even though their foundations and compacts have limited shade range, I love that they are catered particularly for Indian skin tones. Buy their products HERE.

2.Shahnaz Husain

Cruelty-Free Makeup Brand - Shahnaz Husain

Shahnaz Husain, a pioneer in the organic beauty care industry launched her own cosmetics line that follows Ayurvedic systems and texts which has been extensively tested over the years. Recognized by PETA as cruelty-free, her products are free from animal fat, fungal free and environmental friendly. Apart from skincare products, she has her own makeup range that includes foundation, eyeliner, mascara and lipsticks. Explore their products HERE.


Cruelty-Free Makeup Brand - Coloressence

Coloressence from the brand of Nature’s essence has its own cosmetic line for face, eyes and lips. It is a cruelty-free brand that contains no animal ingredients and are 100% vegetarian. Their range of products includes foundation, pan stick, compact powder, loose powder, blusher, lipsticks, kajal, eye shadow pencil, eyeliner, mascara, face and body illuminator. Their products are super affordable making it easy on the pocket for every college goers. In fact, it was one of the first brands I tried when I started using makeup. Explore more HERE.


Cruelty-Free Makeup Brand - Colorbar

Often perceived as a brand from USA, Colorbar is one of the most popular cosmetics brand from our very own land that gives heads up competition for Revlon, L’oreal and Maybelline. The brand’s founder Samir Modi have stated that they do not test their products on animals nor have suppliers who test on animals when the ban was announced in 2014. Colorbar offers full range of makeup products from primers to eye shadow pencils to lipsticks. Their products are easily available on their exclusive counters as well as online. Find their products HERE.

5.Iba halal

Cruelty-Free Makeup Brand - Iba HalalAfter intensive research for 2 years, sisters Mauli and Grishma Teli launched Iba halal care in 2014. It is India’s first halal certified cosmetics company which is considered to be pure and safe. Their cosmetics are completely organic, alcohol free, free from animal fat and animal derived products such as keratin, gelatine and collagen. They do not test their products on animals and are completely vegan. They offer basic makeup products such as liquid foundation, kajal and lipsticks at a very affordable price. Buy them HERE.


Cruelty-Free Makeup Brand - Soultree

Soultree is a certified natural brand that predominantly offers skincare products. They have an exclusive range called Mohini that offers 12 colorful kohl kajals and 19 lipsticks made from ingredients that are obtained from organic farming. These are absolutely free from lead, dyes, artificial colors, petrochemical carbon and animal fat carbon. Find them HERE.

7.Bio Organics & Natural (BON)

Cruelty-Free Makeup Brand- Bio Organic & NaturalWith an aim to provide an alternative to chemical makeup, BON introduced an eye-shadow made of interesting ingredients such as Activated Charcoal of Bamboo, Cocoa Powder and Shea butter all of which are Certified Organic. It is multi-purpose product which can be used not only as an eye-shadow but also as brow filler and eyeliner. These are 100% natural and handmade. It is available in two shades Earthy which is beautiful brown and Midnight which is jet black.

8.Plum Goodness

Cruelty-Free Makeup brand- Plum GoodnessFounded by a chemical engineer in 2013, Plum Goodness have been doing the rounds in the blogosphere for their natural kajal. Basically being a skincare brand, they offer two varieties of kajal – Angel Eyes Kohl Kajal and NaturStudio All Day Wear Kohl Kajal, both of which are a hit among many kajal lovers. These are 100% natural, free of chemicals and not tested on animals. Buy their products HERE.

9.Blue Heaven Cosmetics

Started by two young brothers Mr.Charanjit Singh and Mr.Gurnam Singh in 1974, this is one of the most affordable cruelty free brands of India. Their products are super cheap that can be a possession of every college goers and beginners. Not to mention, they have a huge range of products from sindhoor to foundations to nail paints. Explore their entire range of products HERE.

10. Nykaa

Nykaa, an e-commerce store that was started in 2012, recently launched their own in-house products. Their products were an instant hit among many young ladies. Nykaa.com houses nail paints,matte lipsticks, eyeliners and kajals. They consistently add on shades to their already existing collection which is why everyone loves them a lot. Explore them HERE.

11. Sugar Cosmetics

Many of you would have thought that Sugar Cosmetics is an international brand. But No, Sugar Cosmetics is a Mumbai Based Brand hailing from the same house of the popular Beauty subscript ion box -Fab Bag. Sugar Cosmetics has quickly gained the loyalty of customers with their high quality cruelty free products. They have a complete range of makeup ranging from foundations to eye shadows to lip crayons. Still they do not stop experimenting and keep launching new products every now and then. This is also a brand that I would personally recommend trying it as their products are so good. Explore their entire range of products HERE.

12.Ruby’s Organics

Ruby’s Organics is the only Made in India Organic, Cruelty-Free Makeup Brand that provides us with makeup staples made devoid of chemicals. They provide Paraben Free and 100% vegetarian makeup. Their products are infused with Natural Clays, Butters and Bio-Active oils which go beyond makeup and provides value added skincare benefits. Also, Ruby’s Organics specializes in designing makeup to suit our Indian Skin Tones and Textures. There is no reason why you shouldn’t try this organic brand. Their product range includes Concealers, Blushes, Lip Crayons and so on. Explore their entire range of products HERE.

I hope you find this post useful. If you know any other Indian Brands that offers cruelty-free makeup products, feel free to comment and share your thoughts in the comments section below.

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67 Replies to “10 Indian Brands that offer Cruelty-Free Makeup !”

  1. Hey great post!! Its really great that these brands are doing what they can <3

    Recently Posted: Auravedic Skin Lightening Oil Review

  2. Great post! Will have to check BON eyeshadow now 🙂

    1. Sure do check it out and let us know your experience 🙂

  3. Nice compilation 🙂 need to try soultree and bon 🙂

    1. Sure do try them 🙂

    1. Glad you liked it 🙂

  4. wow great to know. Never knew colorbar is cruelty free too.

  5. Great Post ! Glad to know there are so many cruelty free products.

  6. My all time favourites are Lotus, Colorbar, Coloressence for best quality. Great to know they are cruelty free 🙂

    1. I like them too Khushi.

  7. Nice post Safi.. You can include one more company that is Oriflame. It doesn’t test products on animals.. So add Oriflame to your list.. 🙂

    1. As far I know Oriflame is a Sweden company, that’s why I haven’t considered it.

    2. Tazeen Feroz says:

      Oriflame is sold in china,so ita not even animal cruelty free.

    3. Nabanita Banerjee says:

      Oriflame tests on animals. When they say they dont it is typical corporate double speak. Be careful about claims that companies make.

  8. Anurima_kohlandstilettos says:

    I love the concept of cruelty free makeup! Nice compilation 🙂

    1. Yeah me too 🙂

  9. Good to know, you have some very good cruelty free makeup brands.

  10. The Iba halal and Bio Organics & Natural brand are quite new to me. Thanks for posting about them.

  11. I wanted to try Iba Halal products a few months back. But I was not sure of the quality. Anyway, glad to know that my fav brand Lotus Herbals is cruelty free 🙂

    1. Personally I haven’t tried their products. But have heard that their lipsticks are good.

  12. It makes me really sad to know that most of the brands we get here are animal tested. I just hope that one day there is a complete ban on any kind of animal testing 🙁 You’ve complied a nice list. Good job Safi 🙂

    1. Ya it’s really sad that most of the brands test on animals.

  13. Surprised to see colorbar and coloressense in this list! great post! 🙂

    1. Both are cruelty free. Thabks .

  14. Never heard of Iba Halal and Bon brand!! Great to know about them 🙂 🙂 Wonderful post, Safi 🙂


    1. Thanks Anamika 🙂

  15. Great Post Safi. Wish colorbar was available here thou 🙁

  16. Great post…nice to know my fav brand (colorbar) is cruelty free

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  17. I am a Lotus herbal fan. Love their skincare range.
    Never knew about Colorbar being a cruelty free brand. Nice detailed post.


    1. Lotus herbals makeup are quite good too.

  18. I’m going to check out BON products now…thank you for sharing…

    1. Sure do check it out 🙂

  19. It is really worth to read and share. Great article man. I heard about it. But today you gave me a clear idea about these products. Thank you…

  20. Really it’s very helpful post. Thanks for sharing this brands.

  21. Now i am going to bookmark this list for my next purchase. Thnx for this awesome compilation.

  22. wow…everything which i wanted compiled in a single post….thank you!!soultree is something new to me…I have been using almost all the brands…

  23. Hi, Are you sure about Colorbar? I am asking because they never reply to my mail about their animal testing policy.

    1. As far as I know, the founder has stated in one of his interviews to the press that their products do no test on animals. So I believe it is cruelty-free.

  24. nice post, thanks a lot for sharing,
    also if anyone wanted to try other brans which they dont know are cruelty free or not, simply check these two sites: https://logicalharmony.net/cruelty-free-foundation-guide/
    and http://www.crueltyfreekitty.com/list-of-cruelty-free-brands/
    As in this era of youtube, instagram, we all are aware of various brands,
    I was using maybelene and loreal, quite often, but yesterday only I came to know about how cruely they torture animals, must watch this video, to stop cruelty against animals, and stop using any brand without checking about them, in given two sites.

  25. Is Colorbar really cruelty-free? Well emailed them a number of times yet no response. Also, nowhere on their packaging the cruelty-free status is mentioned! Colorbar belongs to Revlon which is itself a brand that tests on animals. Having a parent company like that, is Colorbar really cruelty free?

    1. Well, I’ve been seeing many reports about Colobar being not cruelty-free. Also belonging to a parent company that tests on animals is something that truly needs to be noted. I’ve crossed checked your points and find it to be true, so I’ve updated the list. The sole purpose of my posts are to be useful for the readers. So I don’t mind correcting them. Thanks for stopping by and being an eye-opener.

  26. Hi,

    Thanks for doing the research on this!
    I had a query- are the supply chains of these companies cruelty free? That is, are all vendors of these companies also cruelty free? From what i understand, some companies outsource animal testing for components to vendors and retain the “cruetly free” tag.

    Thanks, in advance!

  27. hi blue heaven is cruelty free but is it vegan

    1. According to Nykaa , the brand is vegan. But nothing is mentioned on the official Blue Heaven website though.

  28. Colorbar is NOT cruelty free. Please urge them to be cruelty free as well as their parent company.

  29. Colorbar is actually cruelty free. I had emailed them and this is the response I received:

    “Thank you for writing us !!   We are very much cruelty free and make sure all our third party suppliers are too. Whereas not all our products are Vegan , we do have ingredients like beeswax etc which are not animal derivative but are created to get the formulations right but at no cost we ever harm or test on animal for any of our products. ”

    Colorbar is owned by Modi Enterprises and is not a part of Revlon group. Hope this helps!

  30. Lotus’ colorkick kajal is manufactured in China btw. Looks pretty shady in that regard.

    1. As far as I know, it’s not necessary to test on animals if the product is manufactured in China. It’s only when it’s sold in China testing becomes mandatory. Through me some light if I am wrong 🙂

  31. I see your point. They might manufacture it there, though they might not necessarily test it or sell it. It is pretty dubious nevertheless. Kajal is a makeup staple for me, I have switched to Plum now. Solely because of the cruelty-free factor.

  32. Hi,

    Do you know if biotique is cruelty free? I dont get any insights from their packaging.

    1. Biotique is cruelty free. It’s mentioned on their packaging as well as website.

  33. Hi,
    why have you cancelled color bar cosmetics from the list?
    Please let me know. thanks

  34. is Elle 18 Cruelty free?

    1. I don’t know. It does not state it’s Cruelty Free anywhere. It’s’s manufacturer Hindustan Unilever is known to test on animals (Dove, Ponds, etc), so I would better avoid even though I’m not sure of it.

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